This project investigates how budget airline companies such as Ryanair quantify and communicate their environmental impact. Rather than measuring noise pollution in absolute terms, Ryanair adopts a relative metric—noise per seat per aircraft—which shifts the narrative towards efficiency, enabling the company to present an image of environmental responsibility through increased seating capacity.

The work contrasts this internal metric with a broader environmental reading focused on Eindhoven Airport, a regional hub heavily served by low-fare carriers. Through data analysis and visualization, it is demonstrated that frequency of flights—not number of passengers or seats—is the primary contributor to noise pollution in the area. This friction between company metrics and environmental reality forms the conceptual basis for the installation.

A Boeing 737-800, Ryanair’s most used aircraft model, is abstracted into a sound installation. Each of its 189 seats is represented as a speaker, broadcasting data-sonification derived from aircraft specifications, and flight activity data. The immersive format spatializes the tension between efficiency narratives and operational impact.

The project is supported by infographics mapping fleet usage, flight frequency, and policy positioning. Together, these elements form a critique of how environmental accountability can be reframed through selective metrics, particularly in contexts where operational performance is closely tied to market perception.